Focus : Newport Beach Film Festival      

Working closely with a52's CG team, Hall achieved his desired style by focusing on the staging of the various shots in the sequence, while adding countless details and textures to ensure that each world feels like a hand-crafted set, while the separate elements fit together into the action-filled narrative like clockwork.

"I was heavily influenced by the work of Terry Gilliam, particularly 'The Adventures of Baron Munchausen' because of its theatrical nature," Hall added. "By giving it a lot of texture and layering the lighting, I was able to capture a stage-like quality, and the whole film became very much a labor of love. I wanted there to be layers of detail, so that every time it's watched, viewers might see something new."

The end-frame of Hall's open, showing an iconic 3D sand sculpture forming the words, "10th of a Century: Newport Beach Film Festival," is the image featured on the festival's poster, program and within its print advertising.



The finished content was flawlessly color-graded for film and HD/SD broadcast presentation by a52's Patrick Murphy using Autodesk Flame, and is driven by an original orchestral score from Robot Repair. Elastic's credits include executive producer Alex Gorodetzki, and for a52, executive producer Linda Carlson, producer Jenny Bright, CG supervisors Kirk Shintani and Max Ulichney, and 3D artists Adam Newman, Paulo de Almada and Christopher Janney. The spot's final mix is courtesy of Santa Monica's Framework Sound.

Finally, Hall also confirmed that Autodesk Maya 2009 formed the vital component of the project's production. "Especially with the new feature sets like the animation layers, it allowed for even great flexibility to create this imagery exactly the way I imagined it... if not better."



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Credits

PROJECT NAME: 10th Annual Newport Beach Film Festival "Tenth of a Century"
RUNNING TIME: :30
DATE OF FIRST AIRING: April 23, 2009 (in-theater only)
FILM STAGE/LOCATIONS: N/A

CLIENT: Newport Beach Film Festival
FOUNDER, HEAD OF MARKETING: Todd Quartararo

AD AGENCY: RPA
CITY/STATE: Santa Monica, CA
SVP/ EXECUTIVE PRODUCER: Gary Paticoff
CREATIVE DIRECTOR/ART DIRECTOR: Scott McDonald
DESIGN/PRODUCTION COMPANY: Elastic
CITY/STATE: Santa Monica, CA
DIRECTOR: Andy Hall
EXECUTIVE PRODUCER: Alex Gorodetzki
PRODUCER: Jenny Bright

VFX/ANIMATION/FINISHING COMPANY: a52
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Linda Carlson
PRODUCER: Jenny Bright
FILM/DI COLORIST: Patrick Murphy
CG SUPERVISOR: Kirk Shintani & Max Ulichney
3D ARTISTS: Adam Newman, Paulo de Almada, Christopher Janney

MUSIC & SOUND DESIGN: Robot Repair
CITY/STATE: Los Angeles, CA
EXECUTIVE PRODUCER, SOUND DESIGNER: Douglas Darnell
COMPOSER: Kael Alden

FINAL MIX COMPANY: Framework Sound
CITY/STATE: Santa Monica, CA
MIXER: Ken Dahlinger