From its studios in New York and La Jolla, California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production. Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co-wrote the spot's script along with Andre Stringer for Under Armour latest brand film. Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour's flagship ColdGear line, the :30 spot is entitled "ColdGear, Lindsey Vonn + Dick's."

"From our earliest conversations with Under Armour's Creative Director Brian Boring," began Tracy Chandler, Shilo's executive producer, "they picked up on our passion for dramatic storytelling, and connected that with the intensity that's so integral to the brand personality of Under Armour."

The project's creative brief began with the goal of promoting the ColdGear product line, which is known for helping athletes perform optimally in cold conditions, while featuring Vonn, an international symbol for strength and extraordinary athletic performance. Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and its creative director, Clayton Vomero, who co-wrote the spot's script with Stringer. In their story, Stringer and Vomero built a narrative around a Cold Abuse Simulator, where Vonn tests ColdGear under the world's harshest conditions. "Ultimately our goal in our Cold Abuse Simulator films is to transport the viewer deeply into the unique experience of the athlete," explained Shilo's co-founder and creative director Andre Stringer

As a finishing touch, Shilo's team also sought to evolve the sonic aspects of this project's storytelling with original music and sound design, courtesy of Gavin Little of echolab. "We wanted it to be in the same family of other campaigns," Conopask added, "but always evolving, so that each spot stands on the shoulders of the previous ones in terms of its depth and complexity."

"We're especially proud of this project, in that it gave us some amazing opportunities to explore and build upon our relationship with Under Armour as a brand," concluded Stringer.

Other ColdGear spots featuring the Cold Abuse Simulator, reflecting the artistry of Shilo and WMIG, are currently in the works, and will debut soon.

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Credits

Project Title: Under Armour "ColdGear, Lindsey Vonn + Dick's" Length: :30 Debut Date: Nov. 6, 2009 Film Location: Filmed on location in Los Angeles. Client: Under Armour Senior VP Brand: Steve Battista Creative Director: Brian Boring Strategic Marketing Manager: Emily Johnson Art Director, Interactive: Nathan Shriver Ideation: We Make It Good Writers: Andre Stringer, Clayton Vomero Director: Shilo Production Company: Shilo Creative Director: Andre Stringer Associate Creative Director: Noah Conopask Lead Artist and CG Supervisor: Tamir Sapir Director of Photography: Martin Ahlgren Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir

3D Animation: Erik Lee 3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir 3D Modeling: Youngmin Kim, Jiyoung Yoo 3D Texturing: Jiyoung Yoo, Billy Jang 3D Tracking: Eric Epstein Storyboard Artist: Fred Fassberger Matte Painting: Rodeo FX, Helen Kim Roto Artists: Jihyae Ham, Carlos Rosario, Helen Kim Editor: Nate Caswell Assistant Editor: Hedia Maron Producer: Mariya Shikher Line Producer: Chris Palladino Head of Production: Julie Shevach Executive Producer: Tracy Chandler Music Company: Echolab Composer, Sound Designer: Gavin Little VO Recording and Mix Company: SoundLounge VO Recording and Final Mix: Peter Buccellato VO Talent: Debra Bond, Mark Jones