"It's all in the Details"
Interview with Stardust Studio's Creative Director Brad Tucker

IT'S ART: Were there any major difficulties encountered during this proje?

Brad Tucker: BT: The most difficult thing was the time constraint. There was limited time to design, time to render, time to animate and time to plan. We were up against the wall during the entire project. But it all came together as intended through careful planning and the amazing dedication of all involved in creating the spot.

IA: Do you think Stardust has brought a special touch to this spot?

BT: I think stardust brought a lot to this project. We did everything in house. Design/editorial/animation/ and photo real cars. We have amazing designers working here who brought great ideas to the project and we have amazing animators who were excited to bring it all to life. It’s hard to find a shop that is willing to collaborate with an agency on such a short timeline that can do everything from start to finish and still deliver a great spot.

IA: Would you like to add anything else?

BT: We had a really great time with the agency on this. The creative team over at Leo Burnett were always working with us and listening to our thoughts and concerns. It was a true collaboration. They knew their client well and were able to help us get through the nitty gritty of what their client liked and disliked

PROJECT NAME: Pontiac
RUNNING TIME: "Details" :60, "GXP G6" :30, "Halo" :30
DATE OF FIRST AIRING: 9/1/07
FILM STAGE/LOCATION: N/A

AD AGENCY: Leo Burnett
CITY/STATE: Detroit, MI
CREATIVE DIRECTOR: Jeff Cruz
ART DIRECTORS: Sanja Dardagan, Kelly McArthur
AGENCY PRODUCER: Freddie Richards

PRODUCTION COMPANY: Stardust Studios
CITY/STATE: Bicoastal
DIRECTOR: Brad Trucker
EXECUTIVE PRODUCER: Mike Eastwood
VFX PRODUCER: Amber Ventris
LEAD VFX SUPERVISOR: Chris Eckardt
LEAD DESIGNER: Jonathan Wu
DESIGNER/ ANIMATOR: Anthony Furlong
3D ARTISTS: Anthony Furlong, Brian Broussard, Hai Trong, James Anderson, Jonathan Wu, Kyle Cassidy, Robin Roepstorff, Teft Smith, Tomohiro Murayama, Yas Koyama
ONLINE EDITOR: Sean Uren

MUSIC: Track "Pogo" from EMI/Virgin Recording Artists Digitalism

SOUND DESIGN COMPANY: Pluto Post
CITY/STATE: Birmingham, MI
SOUND DESIGNER: Grant Castleberry

FINAL MIX: Lime Studios
CITY/STATE: Santa Monica, CA
MIXER: Loren Silber

VOICEOVER: Matt Dillon

Scene 6 from Pontiac Details
Image courtesy of Stardust Studios.

Stardust is an award-winning creative production company, specializing in motion design, animation, visual effects and live-action production. Led by founder and executive creative director Jake Banks, Stardust’s Santa Monica and New York offices continually redefine creativity for commercial, on-air, music video and in-store presentations. Their recent work – including projects for the world’s top ad agencies, brands and recording artists – has earned numerous awards and worldwide editorial exposure. For more information, please visit www.stardust.tv.