Questions need answers:

I If any museum, market or gallery is to adopt digital art it has to find answers for those questions:

How to Show: Should the digital artworks be displayed on flat LCD screens or simply printed on glossy or matt papers and hung on a wall like a traditional painting?

Digital Art for Everybody: Maybe we should not talk about possessing with this new medium of art and then possessing the original piece wouldn’t be an issue and the main purpose is just to show the art. Alternatively, if the galleries want to sell these artworks they could be treated like any other software and provided with serial numbers or they could be encoded.

How to Interest Buyers: Digital art is a relatively new art and digital artists do not have a lot of confidence in their own work. In addition, digital art must be made unique commodity before buyers will be interested.

How to Print Digital Art to Attract Buyers: With the vast developments in printer technology it would be more beneficial to print digital artwork with all its’ tiny details and brush strokes and embossed exactly like traditional painting.

Final Thoughts

I like digital art and I like the enthusiasm of the young artists that produce art through computer software regardless of the neglect of art collectors and the direction of the art market.

I think we should care more for the substance of the artwork. I hear some words hundreds of times per day like, “Wow it looks so real!” After a couple of years all of us will be able to do real images easily and we say the same wow even if there is no content. I have images that were done using 3D Studio Max in its first version and they are still very good because they have a story to tell, the artist was not just using the technique for the technique.

Fine digital art should not try to reproduce traditional painting but instead it should express a unique vision of creativity produced by means of this new digital medium. Digital art is a new art and should have its new independent character.

If we just look at the development of the digital art topics and techniques in the last 5 years we can say it has made unbelievable progress. So many artworks express unique visions and sometimes the topics chosen by the artists are associated with the development that happened to the medium or the software itself. I believe most of the digital artwork tells stories in a creational way and they express deeper feelings, could art be any more than that.

When I look at the images hanging on my walls I really like them much more than any traditional image. For me they express the new ideas and the new techniques I like…they express the spirit of the future we seek.

About Sam Nassar

"As a child I used my first computer just to play games and to do some programming. I learned in the beginning BASIC programming language and the programming and mathematics meant to me only one thing:  the shapes, forms and colors. I wasn't ready to consider anything which is not represented in a visual way. I believe we even cannot understand the languages we speak without a kind of visualizing and sensing. Although saying this, I do appreciate abstract art. During my studies at university I used CAD software and I didn’t know that mathematical software would be such a great help to me in expressing my thoughts in an artistic way. After graduating from the faculty of architecture 2003-2004 I had more freedom and was unrestricted by the mono-mentality of functional architecture. Any intermediate or even beginner architect can solve the function issue and if he can't solve the function of the building then why should call him architect. I do not call myself an artist but I am trying to do some digital sculptures for fun and it is great to create something from nothing. That's my relation with art; it is a kind of freedom and a new world for me. What I have learned from my short experience doing art is that you need to have good technical capabilities, besides having an artistic sense. Those who just have the technical capabilities are just craftsman and having just the sensation alone is not enough."

Links

Sam Nassar's Website : www.cglight.com
Sam Nassar's CG Gallery : cggallery.itsartmag.com/gallery/cglight/
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Article Featured in IT'S ART Vol #10