Focus : How I.E Effects Drags Us To Hell


Based in Culver City, California, I.E. Effects offers filmmakers the resources of a large postproduction facility in a boutique studio environment. I.E. Effects provides comprehensive post and finishing services for commercial, television, feature film, theme park, and new media clients, as well as a full stereo 3D pipeline from on-set supervision through distribution. Services include editorial, visual effects, graphics design, digital intermediate, as well as web and mobile development. The company’s team has contributed to the success of projects such as Spiderman II, which won an Oscar for best visual effects, Triangle, an Emmy award-winner for best visual effects.
Director Sam Raimi and visual effects supervisor Bruce Jones recently turned to Culver City-based I.E. Effects to deliver key visual effects sequences for Drag Me to Hell. The horror film, which opened May 29, tells the story of a woman who is subject to a supernatural curse and features stunning visual effects sequences.

David Kenneth, visual effects producer and founder of I.E. Effects, explained that the facility handled some 35 shots in total. “The project called for a lot of character design and animation. We were honored with creating the CG monster for the film – the Lamia,” said Kenneth. “Shots like these typically go to much larger facilities, but our previz was so well received that they awarded us the finishing work.”




Aaron Kaminar, I.E. Effects’ visual effects supervisor and lead artist on Drag me to Hell, explained that “the most challenging shots were the monster scenes, and the sequence in Christine’s bedroom. This is a horror movie, so the pacing of the story moves from long, slow sequences, which build suspense, to very fast, impactful moments. While you only see the monster for in brief flashes, those few frames are some of the film’s more memorable moments.”








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