Features | |
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Last Airbender |
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Grey's Anatomy Promo VFX |
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Interview with Bobby Chiu |
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License to dream |
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Focus : Gears Of War 3 |
News Headlines | |
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Dragon Age 2 |
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Bioshock Infinite |
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Time travellers Comic |
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Envirometer |
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Thelma and Louise Remake |
Other Features | |
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Interview With Nick Harris |
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Making Art for Ipad |
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Making VFX for Ben Hur Remake |
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Interview : Mike winkelmann |
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Baby Data |
The latest from CISMA is "The Fly and the Eye", released exclusively on the web. Working with the agency Road, from Barcelona, the film was created to promote the clothing brand BLACK THINKING that belongs to OCB. Purely designed for the web, this work stands out with its mix of live action elements and clever composition. The film was shot and post-produced in São Paulo by ILEGAL FX for BOOLAB ; Cisma’s representation in Spain.
The film begins with a man sleeping on a couch. Suddenly, he is awoken by an annoying fly. From this moment on, the protagonist initiates a battle with the insect, and the bug decides to fight back with a gang of his furious friends. The man runs from them, vanishing off screen left, and unexpectedly, simultaneously appears back on screen right. This is the starting point of a sequence of mind-bending visuals that are beautifully crafted with an overall aesthetic inspired by the classic science-fiction movies of the 50's.
“The idea was to create a piece that worked as a viral, but without being a 5 seconds YouTube joke", said CISMA. Altogether, two months of work were needed to produce this creative and original project .
With some cine noir touches, the film presents a new way of viral marketing, giving life to a cinematic narrative that is closer to the one used in short-films than in conventional advertisements. Also, because it was made for internet viewing, it completely ignores the common rules of advertising, like video safe areas; the action happens at the very edges of the screen and uses the entire screen.
This is the director’s second work for the international market. About three months ago he directed his film “Therapy”, made for the American TV channel Fuse TV, and produced by his US production company, BLACKLIST.
Interview with CISMA
What is OCB & the Black Thinking Collection?
OCB is a rolling paper brand from France, Black thinking is their t-shirts, booklets and stickers collection.
Tell me about the concept behind the spot.
The idea was to make a 40s sci-fi movie about a guy who couldn't leave the frame. Everything that gets out of the screen from one side it returns in the other. He tries to escape using all the directions, from right to the left, from back to front and from up and down the frame. It's a justification to have the last image with an eye with two pupils. Because the nature of this film, using all the edges and last pixels of a frame, it completely ignores the TV´s safe action,so this film could only be presented on a monitor screen. It's exclusive for internet.
