Features | |
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Last Airbender |
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Grey's Anatomy Promo VFX |
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Interview with Bobby Chiu |
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License to dream |
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Focus : Gears Of War 3 |
News Headlines | |
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Dragon Age 2 |
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Bioshock Infinite |
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Time travellers Comic |
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Envirometer |
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Thelma and Louise Remake |
Other Features | |
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Interview With Nick Harris |
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Making Art for Ipad |
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Making VFX for Ben Hur Remake |
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Interview : Mike winkelmann |
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Baby Data |
Q : Do you think that the 3D technology will be utilized in television in the near future, or is it going to be too tough?
Jerry Bruckheimer : I think that’s a little harder, but anything’s possible. I was at the Consumer Electronics Show about three years ago and they were showing video games in 3D. It’s fantastic, playing these car racing games in 3D. But I don’t know if it’s hit the consumer markets yet, because I haven’t seen it. It might be in Japan, but it’s certainly not here yet.
Q : How important is that side of the business—when you compare the story, the director, the filmmakers you are working with—the technology side of the business?
Jerry Bruckheimer : Well, the most important thing is the story, along with the characters, the themes. You know, no matter how you dress it up, if those things don’t work, it doesn’t matter…whatever kind of bells and whistles you put on, 3D or otherwise. It’s all about the story and characters.
Q : As a producer, when a new medium like 3D comes out, it must be really exciting, but at the same time, it’s expensive and difficult to make. What is more important to you?
Jerry Bruckheimer : Anytime I can bring something new and fresh to an audience, it’s exciting to us. Anytime we can give a better moviegoing experience—if you do it right with the story and the characters, and then you add something on that’s new—that’s what we strive for.
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Q: How long do you think it will take the 3D technology to become a major trend with the regular movies and how soon do you think that can happen?
Jerry Bruckheimer : I think that the economy has a lot to do with it—so if the economy turns in the next year or so, and let’s hope it turns a lot sooner than that, it could happen fairly quickly. But again, it comes down to the economy. But fortunately for us, movie attendance has been up for the last three or four months, so that’s good. So maybe that’ll fuel the conversion to 3D projectors faster.
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