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As with the campaign for Douglas Coupland's 2007 novel The Gum Thief, Random House Canada came to Crush, Toronto to create a series of 3 films for Generation A, a follow up novel to Generation X.


"In both campaigns we let the content of the books drive our creative. The books are quite different, structurally and thematically. We had Doug this time, and since the characters in Generation A are all isolated and asked a series of seemingly random questions by a disembodied voice, we decided to subject Doug to the same experience.", says Gary Thomas, Crush Creative Director comparing the new and last campaign.

The Tragic Death of the Channel Three News Team

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"We love interpreting Doug’s writing visually, and had a really good time with The Gum Thief stuff. We didn’t do as much this time, because the piece was more about Doug, but still wanted to do some. We included two stand-alone animation pieces to accompany the main film. The first one is an excerpt where one of the characters in the book helps himself sleep by reciting paint colour names from the Martha Stewart catalogue. Stefan opted for a simple, graphic treatment. He also did the voice over. The Tragic Death of Channel Three screamed for a graphic novel treatment because of its lurid subject matter. Yoho Yue designed the panels and animated in After Effects along with Sean Cochrane and Kaelem Cahill. We wanted the piece to have a really basic feel, almost like an animatic", added Gary Thomas about the animated segments in the film.


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