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Generation A by Crush Inc. - Part 2


"To produce this campaign Crush used a lot of recourses at Crush, including its sister company Sons and Daughters & numerous staff members in cameos

"With all our little side projects we use as many in-house resources as we can. We usually edit at Crush Cuts, our offline edit house. Kim Knight is a fantastic editor, (she cut the R.E.M. Man-Sized Wreath video last year). This time David Hicks, who is one of our partners, came to us when he heard we were working with Doug, and asked if he could help. David is a really busy commercials director, and was formerly one of the top editors in Canada. We jumped at the chance to work with David. He was great on the day, is great with people, and got something really filmic from our day at the studio. He also did the fantastic edit of the live material", says Gary.

10 Question for Douglas Coupland


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"We also made three ads for a fictitious Channel three News team (which makes sense when you read the book). Once again, we did an internal casting session within Crush, our sister companies and alumni and put together the very convincing News Team you see in the final piece. Stefan drew on his years in the City TV empire to create the on air look."

Discuss





Links

Crush
Generation A
Crush : Studio Profile - From Coupland to R.E.M.

Credits :

Douglas Coupland Generation A Films
Titles: 10 Question for Douglas Coupland, The Tragic Death of the Channel Three News Team, Colour Samples
Client: Random House Canada
Directors: Crush and David Hicks
Crush Creative Director: Gary Thomas
Production Companies: Crush, Toronto and Sons and Daughters, Toronto
Animation and Visual Effects: Crush, Toronto

See Also

It's time for real by Crush Inc.