Features

Last Airbender
Grey's Anatomy Promo VFX
Interview with Bobby Chiu
License to dream
Focus : Gears Of War 3

News Headlines

Dragon Age 2
Bioshock Infinite
Time travellers Comic
Envirometer
Thelma and Louise Remake

Other Features

Interview With Nick Harris
Making Art for Ipad
Making VFX for Ben Hur Remake
Interview : Mike winkelmann
Baby Data

IT'S ART magazine news : digital art, animation, 3D, 2D, Video, Games, Software and more

↑ Grab this Headline Animator


The Happiness Project


Crush got involved with the The Happiness Project almost a year ago. The idea was to interpret the songs by Broken Social Scene’s guitarist (and one of their resident geniuses) Charles Spearin, in a visual way. The plan was to take over a house or apartment and give rooms to artistic folk to use.


"We wanted to do something, although we didn’t have a clear idea what", says Crush Creative Director Gary Thomas. "The pieces of music all started out as recordings of Charles’ neighbours talking, which he built into beautiful compositions. We felt it made sense to have people piece together the different layers of the track by themselves.

We worked with Crush technical engineers Rudy Ledvinka and Scott Carradice to design the room with a variety of sensors and switches which would trigger layers of sound as drawers were opened and people sat on the bed or chair. We also built a CG model of the room with an animated man, representing Mr. Gowrie, the man who’s narration formed the basis of our song. We had the CG model made as four physical models which we mounted in the chest of drawers, each accompanied by a story which fleshed out the narrative in the song. We added a few lights and that was that.


Twitter Facebook MySpace Digg Stumbleupon Reddit Reddit

You like this article? Share it on Twitter, Facebook and more ...




The piece ran during Pop Montreal in The Happiness Project’s temporary headquarters on Hutchison Street. Montreal is an awesomely great place for this kind of thing, and there were crowds every day, with people carefully checking out each room and then enjoying cookies in the kitchen with the organizers from Artist Bloc.

We were surprised at the reaction. People found it incredibly powerful. Some cried, most checked out everything and some sat mesmerized on the bed watching the projection. Everyone had a different experience with Mr. Gowrie. It was an incredibly useful exercise for us, being that we’re used to delivering finished visuals which are meant to be seen passively. This was a whole new world for us, and one that we want to explore further."

Links

Discuss in the Forum

Crush

The Happiness Project

Pop Montreal

Credits
Production Company: Crush, Toronto
Crush Creative Directors: Gary Thomas, Stefan Woronko
Producer: Kristen Van Fleet
Executive Producer: Patty Bradley
Technical Engineers: Rudy Ledvinka, Scott Carradice
3D Modeler: Josh Clifton
Carpenter: Keith Brown