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IT'S ART : Can you speak about your studio history, when you've founded it, your first works, and how you've gained notoriety?

Michele D'auria : I'm creative director of Micheledauria Studio, which I founded a year and an half ago here in Italy. We have a big open space where we realize our ideas and improve our creativity. Eveything started when I found that my ideas were able to reach the public and my customers. The video we produced for Honda has been one of our first successes. But even before it, I worked as graphic designer and art director all around Italy, making many important works in print, on the Web and on TV. My first work was ''Promenade the Puzzle,'' a music video made completely with Flash for PFM, a progessive Italian rock band. In 2004, It won the Flash in the Can award in Canada, and in 2005 the Flash Forward award in the category Best Art, and it has had a lot of success around the world. PFM still starts all its concerts with the images of this video. I also created covers for two of PFM's new albums and created the famouses '' flying hands'' of "Stati di Immaginazione." After that, I did all the graphic design of Festivalbar, an important famous festival of Italian TV, and I worked for clients like Motorola, Nokia, Radio 105, and many other major brands. Earlier, with Lino Cannavacciuolo, composer of the music of my video for Honda, I had created ''Partenza',' a music animation.



I.A. : How many people work in your team? What are their specialties, experiences?

M.D. : Our team is a small group of professionals in communications, arts, and graphic design. Thanks to our experience, we can produce every kind of work the customer desires, in web, print or animation. And we always are in search of creative minds.

I.A. : Why do you think clients choose your studio?

M.D. : Because our works can bring out emotions and touch people's hearts. We work on the ideas before produce anything – a brand, a promotional campaign, a web site, or an animation. We are artisans. I believe in simplicity and its beauty. I don't believe in graphic design that creates only effect without emotion. We always work in a direct contact with our clients, even if they are far away. We developed a know-how to follow the project through every step, from the concept to postproduction. With Honda Motor Company, it has been a great work relationship.

I.A. : What software / hardware do you use?

M.D. : We work with PC and with MAC. We use programs like After Effect, Combustion, Maya, Flash, Photoshop, Painter, Illustrator, Indesign, Dreamweaver, Premiere, Encore, Poser, and many others.

I.A. : How were you been contacted by Honda for your short?

M.D. : Almost one year ago, I received an e-mail fron the director of Honda. They already knew my work. We met to talk about what they wanted expressly, and we started from that. After two weeks I sent them a preview of 30 seconds and was able to show the style I wanted to use in my animation.