There's very little planning in the way we proceed, which helps keep the series fresh. It's also a nice contrast to the (neccesarily) tight constraints that most commercial animations have to operate under. Because they're so expensive to produce, they need to be tightly storyboarded. Moreover, they have to go through several layers of approvals, and be simplified enough afterwards to be created on a large scale, and on schedule. We don't have to worry about that...we have no specific schedule, budget or filters we need to go through to post one of our episodes.

I.A. - Would you like to see these adventures on TV?

O.Z. - : Sure. We produce them in HD, so technically, it can be adapted to any medium. There are a lot of details in them that don't come across on the web.

I.A. - Do you think there's a place for such shorts as your creation on TV?

O.Z. - As the web and television converge, shorts will be more and more popular. Broadcasters will seek out successful web entertainments and adapt them to broadcast - either by expanding them into more broadcast-friendly lengths, or compiling them together with other shorts to make them fit their needs. It's perfect for mobile distribution as well.

I.A. - What do you want people to feel upon looking at one of your episodes?

J.Z. - - We want people to feel for Jerry. Following Jerry is a r o l l e r - coaster ride, there are ups and downs. There is humor and there is also pathos. He's a little guy who's trying to overcome the odds against him in a cold and cruel world. We don't want to make people look down on Jerry or feel that Jerry is a loser who doesn't know what's going wrong. We believe that people can relate to Jerry's struggles because they are universal.

O.Z. - : That's a tough one. The feelings range from sadness to empathy for some people, to entertainment with a touch of shaudenfrau for others. Ultimately, we want people to come away inspired. Everybody knows a Jerry, or, like Gumby, there's a little bit of Jerry in all of us.