With Brand New School's reputation for creating powerful experiential and interactive content expanding rapidly, Notaro and his colleagues are also very proud that the look created for this campaign's cinema/TV ads is penetrating other advertising spaces, to include the arena executions.

"There's a lot of mutual respect between us and our friends at Arnold," Notaro concluded. "From this trust and understanding came some great work."

For Arnold Boston, credit goes to chief creative officer Pete Favat, creative directors Wade Devers and Wade Paschall, associate creative directors Lee Walters and Chad Leitz, executive producer Billy Near, assistant producer Reaghan Puleo, account director Chris Ferko and business manager Maria Rougvie.

Along with Jonathan Notaro, the team from Brand New School consisted of art directors Mario Stipinovich and Eric Concepcion, designers Ricardo Villavicencio, Stephen Kelleher and Emmett Dzieza, CG lead Vadim Turchin, 3D animators Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice and John Kalagian, 2D animator Stieg Retlin, storyboard artist Will Rosado, compositors Eric Concepcion, Dave LoGiudice and Michal Finegold, executive producer Danny Rosenbloom, head of production Devin Brook, producers Toby Sowers and Mike Sullo, and production coordinator Ilona Klaver.