|
B-Reel and Fallon Worldwide have colaborated with nine of the most talented CGI artists in the world: Phil Mc Darby, Gerardo De Gerard, Rudolf Herczog, Raphael Lacoste, Martin Lisec, Greg Petchkovsky, Andreas Rocha, Philip Straub and Geoffrey White, to produce a promotional micro site for the mini-series Tin Man. Interview with Niklas Lindstöm B-Reel Executive Producer.
|
|
|
| IT’S ART: Can you tell us how you got started on this project and how it has evolved?
Niklas Lindstöm: The ad-agency Fallon Minneapolis approached us about creating a Web experience and TV-spots promoting the Sci-Fi channel's Christmas mini-series Tin Man. Since the production of the TV series was going to happen at the same time as our production, we knew we wouldn't have access to any material from the actual series. So, since the Tin Man series is a reinterpretation of the original Wizard of Oz, we decided to treat our project as a reinterpretation of the reinterpretation. The creatives at Fallon had seen and really liked the Zoomquilt project, so we used that as an inspirational starting point.
|
|
|
