Veolia Transport, a private international transport group, has commissioned digital special effects studio Kéo Studio to produce a film introducing its new NFC (Near Field Communication) system. This NFC technology allows users to buy tickets to transit networks operated by the group and provides them with traffic updates on their cell phone. .

Its aim is to present Veolia as an environmentally-progressive group that invests in research and development with a view to developing easy-to-use services for its users.

In one minute and forty seconds, the animated, educational 3-D film follows two young people who have arranged to meet at 6pm in one of the city parks. The two race against the clock, taking different modes of transportation and using the NFC system to buy tram or bus tickets, to get information on the traffic situation and to rent a car. The NFC system helps them make the most of the transit system, to save time and respect the environment. In less than one hour, each of them has managed, in their own way, to get to their meeting point. All thanks to NFC!

Kéo Studio created this futurist-looking film to highlight the innovative nature of the NFC system, using 3-D technology, content stylization and integrated transports to showcase Veolia transport system in a futuristic environmentally-conscious city. What a great result!

Credits :

Sector: Transport
- Advertiser: Veolia Transport
- Account Manager: Véronique BÜRKI
- Studio: Keo Studio
- Studio Manager: Benoit COUPEZ
- Customer Service Manager: Jean-François CARRE
- Project Manager: Amaury DELENCRE

Project Page : http://www.keo-studio.com/