This spot done by Motion Theory for NYC gives an unusual animated look to the city.





Credits :
Title : The Ride
Client: NYC & Company
Agency: BBH, New York
Executive Creative Director: Kevin Roddy
Creative Director: Paul Foulkes
Art Director: Craig Smith
Copywriter: Adam Reeves
Agency Producer: Melissa Bemis
Production Company: Motion Theory
Director: Mathew Cullen,
Jesus de Francisco
Director of Photography: Marcelo Durst
Producer: Bernard Rahill,
Pat Nugent
Executive Producer: Javier Jimenez
VFX Supervisor: Nick Losq
VFX Producer: Matt Winkel
CG Supervisor: Andrew Romatz
Editorial Company: String
Editor: Jeff Consiglio
Music Company: Search Party Music, NY
Music Supervisor: Stephanie Diaz-Matos,
Todd Roberts
Music Artist: Ella Fitzgerald
Song: Take the A Train
Music Label: Verve Music Group